Every 30 days we download your customer data and perform a detailed analysis comparing your data to $9 billion in residential HVAC, Plumbing and Electrical sales from over 170 million visits.
Our proprietary algorithm identifies the customers that are most likely to buy from you.
We automatically send 4 precisely timed, multi-channel, marketing pieces. One email, one postcard and two online review requests. Each one week apart with your message so they do business with you again.
Stochastic Marketing, is a contractor consulting company that bundles what we do with cost effective multi channel marketing, including direct mail, email and Facebook. Stochastic Marketing was founded more than ten years ago to bring the benefits of statistical modeling (“big data”) to residential contractors like you. Stochastic modeling is a type of statistical modeling that takes your random numbers and finds patterns based on other contractor data.
Stochastic Marketing’s automated customer loyalty program analyzes your customer data with our Stochastic customer model. We are then able to predict which customers need more of your services then automatically send perfectly timed postcards, personalized emails and engaging social media advertisements to keep them coming back to you.
WE HELP YOU:
Past customers generate 50% of your revenue and your competitors want to take that revenue from you. Defend yourself against this attack with an automated, multi-channel marketing program.
When you say yes to this program we’ll take care of everything else for you. No more worrying if your postcards were mailed, if your email was sent or if you set up your advertising correctly. Worry free, hassle free.
Past customers spend 230% more when they are advertised to with multiple touches from multiple channels versus if you neglect them and simply hope they will eventually come back and do business with you.
(click on the postcard image to enlarge and view more details)
Simple. $1 per customer per quarter. No monthly fee, no startup costs, nothing else.
Your postcards will hit the mailbox first, then a week later (just about the time the postcard arrives) we send the first Facebook connection, a week later they receive an email and then lastly one last Facebook connection.
Using the data you provide to us, we will remove the install customers from these mailings.
Many contractors decide to leave their agreement customers in this program though we are happy to remove them if you choose. Just send us a list of your members (with addresses) and we will take them out of the program.