Click Here To Get Your MEER Score Now

Podcast Interview Series With HVAC and Plumbing Industry Leaders

State of the Industry Reports

Dec. 2018 State of the Residential Industry
Jan. 2019 State of the Residential Industry
Feb. 2019 State of the Residential Industry
Apr. 2019 Report on CSR Performance
May 2019 Report on CSR Performance
Q3 19 State of the Residential Industry

Marketing Strategy To Acquire New Employees

Erik Wytrwal - Senior Consultant for Stochastic Marketing

Struggling to find good technicians? In working with HVAC contractors, a question that seems to pop up more often now is: How do I find good technicians? The answer is quite simple: Keep searching, the people are out there. While this answer may hold water. Knowing how to search is far better. Which is why I have put together a this podcast focusing on the most important factor for acquiring new technicians.

Remember You Are A Sales Organization

Erik Wytrwal - Senior Consultant for Stochastic Marketing

When running a business in a seasonal industry like HVAC, learning how to stay afloat during the slow spring and fall seasons when homeowners aren’t using or thinking about their air conditioners and furnaces, is as important as being in business. Having the right marketing strategy in place is one of the most important of them. With the right strategies, you can ride the flow of slow seasons with ease and not have to worry about overhead costs. If you are a contractor interested in keeping your business afloat after the peak period is over watch this podcast where I share insights on riding the slow season with ease.

When Do Customers Spend Their Money

Erik Wytrwal - Senior Consultant for Stochastic Marketing

It is no news that the HVAC industry is on-demand, however, the peak season is almost over. To keep your business profitable you need to keep the momentum going. Which means you have to be sure on where to focus your advertising. Consumer needs are changing—fast—and the contractors who adapt their marketing strategy will be the ones that get more phone calls, more leads, and more booked appointments. In this video I explain when customers in this industry spend their money.

Know Who Your Customers Are

Erik Wytrwal - Senior Consultant for Stochastic Marketing

How to market to millennials. This question pops up a lot when contractors are planning their marketing strategies and how to invest their advertising dollars for the best ROI. If you are reading this, chances are that you have the question too. But here’s something you don’t know. According to Zillow, “Half of all home buyers are under age 36 this means the Millennial generation is driving more of the housing market than we previously understood.” But, before you take a huge leap advertising to millennials you will want to watch this video to ensure your marketing dollars does not go up in flames. 

Know Where Your Customers Are

Erik Wytrwal - Senior Consultant for Stochastic Marketing

We are halfway through 2020 and even though the year isn’t what any of us planned for thanks to the pandemic, the numbers are coming in, and so far this year has been good. Most contractors are having a good year and I hope you are too. Which brings me to why this is one of the most important periods to plan your marketing strategy. We are currently in the peak market period and most contractors are focusing on the sales while shifting their marketing strategy for later, but the peak season is almost over. In this podcast I focus on the most important factor for setting up your marketing strategy.

Don't Run Agreement Calls In May, June or July

Erik Wytrwal - Senior Consultant for Stochastic Marketing

This is a really important strategy that could save your business during this pandemic.

  • Are your agreement customers trying to reschedule?
  • We make our year, EVERY YEAR, in May, June, & July.
  • COVID-19 lockdowns have already had and will continue to have unexpected consequences.
  • Do you have a plan?
  • Good will to the customer goes a long way.

Understanding What Your Customers Are Worth

Erik Wytrwal - Senior Consultant for Stochastic Marketing

When you look in the mirror and gaze at your customers are you looking at their short term and long term value? Most HVAC business owners aren’t. They think they know the value of their customers, but for the most part, they’re dead wrong.

Broken Metrics

Erik Wytrwal - Senior Consultant for Stochastic Marketing

Learn about the metrics that we all use and how you should evaluate Average Tickets.

Do Agreement Customers Help With Seasonality?

Erik Wytrwal - Senior Consultant for Stochastic Marketing

Revealed: The secrets of HVAC companies that avoid the sink-or-swim of seasonal business

What Happens When You Market The Wrong Areas

Erik Wytrwal - Senior Consultant for Stochastic Marketing

Learn how to expand your company by...not expanding and hear the Brad Pitt's guide to making more HVAC sales.

The (Rather Short) History of Long-Term Value Of A Customer...and the legend of Hugh Glass

Erik Wytrwal - Senior Consultant at Stochastic Marketing

This podcast will reveal why you need to let me look at your data and do the calculation for you. Exactly when 64% of your money comes in from your customers. (This may astonish you even if you've been doing this for decade).

Do you know your Lifetime Value Of A Customer - How much are they really worth to you?

Erik Wytrwal - Senior Consultant at Stochastic Marketing

Some statistics suggest that selling to existing customers can be as much as 14 times as likely to succeed as selling to a new customer. What’s going on here? Simple: there’s a lifetime value to every customer. 

Tracy Paul - Founder of Cornerstone Advertising

Gain insight from Tracy on how contractors use mass media to grow their companies.

Tracy also provides knowledge on his understanding of the business, laying out a marketing plan, and how to use Stochastic's data model.

Brian Cohen

Exit Strategy Tips from a Deal Maker 

Brandon Bolen

Taking Baby Steps Before An Acquisition

 

Roland Ligtenberg

Housecall Pro

 

Jeremiah Wilson - Part 1

How SMALL CHANGES to your phone calls can have a HUGE IMPACT on your bottom line

 

Jeremiah Wilson - Part 2

Why 80% of CALLS FAIL to use basic phone skills and how you can change that in 4 EASY STEPS

 

Jeremiah Wilson - Part 3

The detailed phone skills your team needs to master to SUCCESSFULLY CLOSE SALES on the phone

 

Brandon Bolen - Helping Contractors  Grow Their Businesses

Live Oak specializes in helping residential contractors improve or grow their businesses and through that build wealth.

 

Brandon Jacob - Selling To Junior

The time to start preparing to sell your contracting business to you son, daughter, or general manager is now if you want to get all of your money on the front end.

Brandon Jacob - New Financing Program For Buying or Selling A Contractor

Would you like to sell your contracting business or buy out a competitor? Now you can finance up to 100% with this new program.

Ron Smith - HVAC Consulting & Coaching

The Startling Difference Between an HVAC Business That's Complicated Versus One That Is Complex

Brandon Jacob - Contractor Financial Opportunity

3 Startling Reasons Why You Need To Know How Much Your Contracting Business Is Worth - Today!

Rodney Koop - The New Flat Rate

Enjoy this interview between Mike Layton and Rodney Koop with The New Flat Rate: How HVAC and Plumbing Contractors Can Use The New Flate Rate Menu Pricing System To Increase Sales Volume

J.T. Inman - Red Brick Financial

Enjoy this interview between Mike Layton and JT Inman with RedBrick Financial: How HVAC and Plumbing Contractors can Offer Installment Loans to Increase Sales.

Dr. Kerry Web - Peak Leadership

Learn how HVAC and Plumbing contractors can build the overall Value of their contracting business.

Bethany DeLaurencio - Marketing Manager

Learn how Bethany integrated into the HVAC industry from an outside industry.  How she took control of marketing for the HVAC industry and switched SEO and PPC on her terms, based on her knowledge.

Dan Billingsley - Strategic Business Builder

Dan talks about how he strategically added a lawn care business to compliment his HVAC and Plumbing business.  Listen to tips and tricks on how to cross sell HVAC and Plumbing to the lawn care customers. 

Brad McGhee - Marketing Manager

Brad talks about what an ad agency can offer and what they can't.  How this business became known as "LBA Heros" and how that has helped the entire marketing system.

Eric Wytrwal - Marketing Manager

Listen to Mike and Erik talk about what the differences between HVAC and Plumbing marketing looks like as compared to other industries.

Rick Hutcherson - Sales and Marketing Trainer for Contractors

Rick Hutcherson is the owner of RHI Training.  Learn how he got into the HVAC industry and how he got to be one of the top Sales Trainers for this industry.  He talks about the most common sales challenges he sees and how they can be fixed.

Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.