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Tracy Paul

Founder of Cornerstone Marketing


Today I am going to connect you with Tracy Paul, founder of Cornerstone Advertising.

Gain insight from Tracy on how contractors use mass media to grow their companies.

Tracy also provides knowledge on his understanding of the business, laying out a marketing plan, and how to use stochastics data model.


You can reach Tracy Paul to discuss further at (317) 804-5640 

Today Tracy is going to share with us :

  1. What is my primary audience?
  2. How do I buy smart and negotiate smart?
  3. What do I need to do to get my audience's attention?

Tracy will also explain:

  1. What are small, mid and large markets cost for reach?
  2. What are the standard 35 to 64, adult homeowners to 45 plus, higher earners looking for?
  3. What are contractors fixed advertising expenses?

So now let’s get to it.

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Marketing Efficiency and Effectiveness Rating (MEER Score)

You are familiar with a SEER rating and all the benefits that a higher SEER number brings to your customers, both in comfort levels and utility bills. But are you, as a heating and cooling business owner, aware that you actually have a MEER Score? Your Marketing Efficiency and Effectiveness Rating Score (MEER Score) is a report card on how efficient and effective your marketing and sales efforts are turning into new customers. Your MEER Score provides a third-party, unbiased, independent rating for one of the most critical parts of your business… your marketing. Get your MEER Score now.

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