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Rick Hutcherson

Sales and Marketing Trainer for Contractors


How HVAC and Plumbing Contractors can get their best results from their sales and marketing

Today I am going to connect you with Rick Hutcherson who is the president of RHI Training.

Today Rick is going to share with us:

  1. How he got into the HVAC industry.
  2. How he became one of the top Sales Trainers in this industry
  3. How to overcome the most common sales challenges he sees day in and day out.

So now let’s get to it.

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Marketing Efficiency and Effectiveness Rating (MEER Score)

You are familiar with a SEER rating and all the benefits that a higher SEER number brings to your customers, both in comfort levels and utility bills. But are you, as a heating and cooling business owner, aware that you actually have a MEER Score? Your Marketing Efficiency and Effectiveness Rating Score (MEER Score) is a report card on how efficient and effective your marketing and sales efforts are turning into new customers. Your MEER Score provides a third-party, unbiased, independent rating for one of the most critical parts of your business… your marketing. Get your MEER Score now.

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