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Erik Wyrtwal

Marketing Manager for Stochastic Marketing


How HVAC and Plumbing Contractors can get their best results from their marketing manager

Today I am going to connect you with Erik Wyrtwal who is the Marketing Manager for Stochastic Marketing.

Today Erik is going to share with us:

  1. The differences between marketing for contractors versus marketing for other industries.
  2. How to help employees transition from other industries into contractor marketing.
  3. Lots of priceless lessons he's had to learn the hard way when it comes to properly marketing in the HVAC and Plumbing industry.

So now let’s get to it.

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Marketing Efficiency and Effectiveness Rating (MEER Score)

You are familiar with a SEER rating and all the benefits that a higher SEER number brings to your customers, both in comfort levels and utility bills. But are you, as a heating and cooling business owner, aware that you actually have a MEER Score? Your Marketing Efficiency and Effectiveness Rating Score (MEER Score) is a report card on how efficient and effective your marketing and sales efforts are turning into new customers. Your MEER Score provides a third-party, unbiased, independent rating for one of the most critical parts of your business… your marketing. Get your MEER Score now.

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