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Dan Billingsley

Heatwave Heating & Air Conditioning Strategic Business Builder

 

How HVAC and Plumbing Contractors can strategically grow their businesses

Today I am going to connect you with  Dan Billingsley who is the owner of Heatwave Heating & Air Conditioning.

Today Dan is going to share with us:

  1. How he strategically added a lawn care business to complement his HVAC and Plumbing business.
  2. Tips and tricks on how to cross sell HVAC and Plumbing services to lawn care customers.
  3. How he keeps up his recruiting and training for his staff to minimize personnel changes.

So now let’s get to it.

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Marketing Efficiency and Effectiveness Rating (MEER Score)

You are familiar with a SEER rating and all the benefits that a higher SEER number brings to your customers, both in comfort levels and utility bills. But are you, as a heating and cooling business owner, aware that you actually have a MEER Score? Your Marketing Efficiency and Effectiveness Rating Score (MEER Score) is a report card on how efficient and effective your marketing and sales efforts are turning into new customers. Your MEER Score provides a third-party, unbiased, independent rating for one of the most critical parts of your business… your marketing. Get your MEER Score now.

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