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Bethany DeLaurencio

Marketing Manager for Jerry Kelly Heating & Air

 

How HVAC and Plumbing Contractors can get their best results from their marketing manager

Today I am going to connect you with  Bethany DeLaurencio who is the Marketing Manager of Jerry Kelly Heating & Air.

Today Bethany is going to share with us:

  1. How she effectively integrated into the HVAC industry from an outside industry.
  2. How she took control of the marketing and switched SEO and PPC on her terms based on her outside industry knowledge and experience.
  3. What a successful radio ad and audience looks like for optimal performance for contractors.

So now let’s get to it.

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Marketing Efficiency and Effectiveness Rating (MEER Score)

You are familiar with a SEER rating and all the benefits that a higher SEER number brings to your customers, both in comfort levels and utility bills. But are you, as a heating and cooling business owner, aware that you actually have a MEER Score? Your Marketing Efficiency and Effectiveness Rating Score (MEER Score) is a report card on how efficient and effective your marketing and sales efforts are turning into new customers. Your MEER Score provides a third-party, unbiased, independent rating for one of the most critical parts of your business… your marketing. Get your MEER Score now.

Click Here To Get Your MEER Score Now
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